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What drives trust in business?

2024 RANKINGS OF COMPANIES — BY KEY REPUTATIONAL DRIVERS

Different factors drive a company’s reputation wherever it does business. That’s why leading corporations use our Real-Time Tracker to continuously monitor stakeholder perceptions across key markets.

But it also means the brand and reputational attributes driving a company’s Trust & Like Score may differ between countries.

Stakeholders in one country may have different preferences from those in another when assessing reputation. For some, Relevance may be the key attribute; for others, it may be Inspiration.

Our exclusive new ranking identifies the most important attribute in each market in which we continuously track stakeholder perceptions of the largest listed companies — and ranks those companies accordingly

See how top companies are ranked according to the most influential reputational drivers in their region

Our new ranking pinpoints which factors contribute to Trust & Like Scores in different markets and shows how attributes such as Differentiation, Offering and Authenticity are weighed accordingly.

From the significance of ethical governance in the US to the importance of product offerings in Sweden, our data provides unique insights into the attributes that matter most to global stakeholders.