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Global Pharma Study 2023
The “Global Pharma Study 2023” by Caliber provides comprehensive insights into the reputation of the global pharmaceutical industry.
The study also highlights a significant gap in perceptions between customers and the general public, suggesting the need for the industry to better communicate its societal contributions.
Haleon emerged as the top-rated pharma company in 2022, while companies involved in COVID-19 vaccine production saw their reputations decline as the pandemic’s urgency waned.
The study is based on interviews with over 17,600 people across seven countries.
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