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Reputation Roulette

Hundreds of companies have suspended their operations or left Russia since its full-scale invasion of Ukraine in February 2022.

But many have not — despite growing public pressure to punish Putin’s regime.

What impact, if any, has their decision to stay in Russia had on their brand and reputation?
Are companies that continue to operate in Russia harming their brand?
Do companies that decide to leave enjoy a reputational boost?
And how aware are people of which companies have left Russia and which continue to operate there?

Our exclusive perception brief sheds unprecedented light on stakeholder expectations of companies still operating in Russia.