Stop guessing what people think of your business

Get actionable insights about your brand and reputation with the world’s only customizable platform for tracking stakeholders in real time. 

A smarter, simpler way to track your brand and reputation

Forget the alternative solutions — our Real-Time Tracker is the world’s most powerful online tool for continuously monitoring corporate reputation and tracking brand health. 

Periodic research

Lacks immediacy

Media monitoring

Lacks impact

Social media listening

Lacks accuracy

Discover what relevant stakeholders think and how they’re likely to behave — anytime, anywhere. 

What makes Caliber different?

Real people, in real time

Our Real-Time Tracker is based on daily interviews with thousands of people worldwide, making it much more accurate and representative than media monitoring or social listening — and our insights much fresher than periodic reports or surveys. 

Agile platform, actionable insights

Understand the impact of internal activities and external events on stakeholder perception and use the real-time data to improve the effectiveness of your corporate communications, crisis response or marketing activities in real time. 

Continuous research, immediate results

By tracking stakeholder perceptions in real time, you can spot significant changes to your brand and reputation, allowing you to capitalize on opportunities, mitigate risks, respond better to crises and reduce financial harm. 

Close the gap between actions and perceptions

Find out how much stakeholders know about your ESG activities, what resonates with them, and what they expect. Align reality and perceptions to improve how your ESG performance is communicated to relevant audiences. 

Take the guesswork out of tracking your brand and reputation

Customizable to your organization or sector

Compare your brand and reputation with your fiercest rivals, benchmark them against markets or sectors, and target specific stakeholders with custom questions to get actionable insights.  

Seamless organizational integration

Our platform is fully customizable and compatible with other business intelligence tools, allowing you to integrate it into your media monitoring or executive dashboards via open API and share data with your colleagues. 

Expertise in brand and reputation management ​

Through workshops, reports and bespoke consultancy, our specialists can interpret your data, offer insights and provide the support you need to make strategic decisions and become a more trusted business. 

One product, two options

Our Real-Time Tracker comes in two versatile versions — and can be easily combined — ensuring we have a solution for every need. 

Caliber 360

Understand your entire stakeholder universe

Caliber 360 is our default solution for organizations that want to monitor perceptions of their brand and reputation among all relevant stakeholders. 

Caliber Focus

Drill down into a specific stakeholder group

Caliber Focus is an alternative for organizations that want to understand the behavior, decisions or preferences of a discrete group of stakeholders — such as customers or talent.

0 M+

Interviews conducted so far, with thousands added every day

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Companies monitored worldwide, including largest players across all sectors

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Countries in which we track perceptions of different companies and industries

Brand tracking and reputation monitoring for companies in every industry

Health sector

One of the world’s largest healthcare companies used Caliber’s Real-Time Tracker to better navigate its way through a cyberattack crisis and rebranding. 

Manufacturing sector

A world leader in stone wool manufacturing wanted to raise awareness of its products in different markets and used Caliber to measure the effectiveness of its activities. 

Discover the Key Drivers of Reputation Across Countries

Explore the full ranking for each country and see how your brand stacks up.

Join other global companies already tracking their brand and reputation with Caliber

Stop guessing what people think of your business

Get actionable insights about your brand and reputation with the world’s only customizable platform for tracking stakeholders in real time. 

A smarter, simpler way to track your brand and reputation​

Forget the alternative solutions — our Real-Time Tracker is the world’s most powerful tool for continuously monitoring corporate reputation and tracking brand health. 

Periodic research

Lacks immediacy

Media monitoring

Lacks impact

Social media listening

Lacks accuracy

What makes Caliber different? ​

Real people, in real time ​

Our Real-Time Tracker is based on daily interviews with thousands of people worldwide, making it much more accurate and representative than media monitoring or social listening — and our insights much fresher than periodic reports or surveys. 

Agile platform, actionable insights ​

Understand the impact of internal activities and external events on stakeholder perception and use the real-time data to improve the effectiveness of your corporate communications, crisis response or marketing activities in real time. 

Continuous research, immediate results ​

By tracking stakeholder perceptions in real time, you can spot significant changes to your brand and reputation, allowing you to capitalize on opportunities, mitigate risks, respond better to crises and reduce financial harm. 

Close the gap between actions and perceptions ​

Find out how much stakeholders know about your ESG activities, what resonates with them, and what they expect. Align reality and perceptions to improve how your ESG performance is communicated to relevant audiences. 

Take the guesswork out of tracking your brand and reputation​

Customizable to your organization or sector

Compare your brand and reputation with your fiercest rivals, benchmark them against markets or sectors, and target specific stakeholders with custom questions to get actionable insights.  

Seamless organizational integration

Our platform is fully customizable and compatible with other business intelligence tools, allowing you to integrate it into your media monitoring or executive dashboards via open API and share data with your colleagues. 

Expertise in brand and reputation management ​

Through workshops, reports and bespoke consultancy, our specialists can interpret your data, offer insights and provide the support you need to make strategic decisions and become a more trusted business. 

One product, two options

Our Real-Time Tracker comes in two versatile versions — and can be easily combined — ensuring we have a solution for every need. 

Caliber 360

Understand your entire stakeholder universe

Caliber 360 is our default solution for organizations that want to monitor perceptions of their brand and reputation among all relevant stakeholders. 

Caliber Focus

Drill down into a specific stakeholder group

Caliber Focus is an alternative for organizations that want to understand the behavior, decisions or preferences of a discrete group of stakeholders — such as customers or talent.

Join other global companies already tracking their brand and reputation with Caliber