Brand and reputation mistakes that leaders typically make – and how to avoid them
Why companies need to take an integrated approach to reputation management and focus on building character.
Perception is reality? I say reality is perception!
We propose a new motto for corporate reputation management in the 21st century: reality *is* perception.
Is “business integrity” an oxymoron?
Good intentions aren’t enough – authentic business integrity requires work on several fronts.
7 stakeholder management tips – from Mom
Few stakeholders like being managed – which is why you should view them like your mother would.
2016 in review: What it takes to be – and remain – trusted and liked
We reflect a remarkable year in which we started monitoring the reputation of leading Danish companies on a daily basis.
The forgotten stakeholder of crisis management
In a crisis, follow these three steps to avoid overlooking one crucial group – your own employees.
Why do people love Lego and hate Saxo Bank?
Like people, companies that are driven by a unique purpose and act with integrity have a strong and lasting character.
Listening is the new black
Many companies focus on how to communicate. But what about the simple art of listening?
Why we launched Caliber
In today’s world, few things matter as much as ‘corporate character’.
What’s love got to do with it?
Instead of trying to be loved, companies should focus on three simple things.