Caliber’s ESG Perception Tracker is an integral component of our Brand & Reputation Real-Time Tracker – a powerful tool that empowers companies to gauge stakeholder sentiment, drive meaningful engagement, and make informed decisions.
Caliber’s ESG Tracker enables you to unleash the full ESG potential by converting automated stakeholder surveys into strategic insights in real-time.
Data collection via automated surveys
Conduct surveys among your most valued target audiences, whether it's the informed public, investors, employees, talent, or other stakeholder groups.
Visualisation and Dashboard
View the data in an intuitive online dashboard with powerful segmentation features. Monitor real-time developments of stakeholder perceptions to understand the impact of your activities, campaigns, and external events.
Smart analysis and metrics
Employ a smart algorithm to analyze survey responses instantly. Evaluate perceptions across the 18 different attributes, including the three ESG dimensions.
Ongoing monitoring and adaptation
Continuously monitor perceptions, boost sample sizes on demand for more frequent and statistically-valid monitoring, and adjust the company lists for robust syndicated tracking.
Build stronger relationships with stakeholders by demonstrating your commitment to ESG. Caliber’s ESG Perception Tracker helps you understand how the public perceives your ESG efforts, enabling you to tailor communication, engage meaningfully, and foster trust and transparency.
Gain a competitive edge by identifying blind spots, enhancing your strategy, and addressing stakeholder concerns in the journey toward meeting your brand’s Environmental, Social, and Governance goals.
Use real-time ESG perception data and analytics to identify trends, assess risks, and make informed choices that can positively impact your organization’s sustainability efforts and results.
Streamline the process of tracking and benchmarking your ESG performance with simplified data collection, analysis, and reporting, enabling you to measure your progress, compare against industry peers, and demonstrate continuous improvement in your ESG practices.
Interviews conducted so far, with thousands added every day
Companies monitored worldwide, including largest players across all sectors
Countries in which we track perceptions of different companies and industries
Our corporate reputation monitoring platform enables you to have a 360° view of your brand’s reputation.
Measure stakeholder perceptions of your Offering, Leadership, Integrity, Relevance and so much more.Â
See how your Trust & Like Score develops over time, tag your events and activities, and learn how they may impact stakeholder behaviour.
18 reputation attributes
Combine Brand, Reputation and ESG metrics with the Trust & Like Score, and see what impact they have on stakeholder behaviour.
Powerful segmentation
Zoom into dozens of geographic, demographic and firmographic factors for detailed insights into your key stakeholder groups.Â
Customized solution
Add custom attributes to Caliber’s model and start measuring what matters most to your business in real time.
“Having access to real-time stakeholder perceptions is something that every company needs to inform their decision-making. Caliber’s user-friendly platform provides insights for Comms teams that want to understand the immediate and long-term impact of their efforts on perceptions of their company and is a helpful tool in shaping comms strategy as well.”
“With Caliber’s Real Time Tracker (RTT), you always know the vitality of your corporate brand. It offers a user-friendly interface and proves to be a cost-effective solution. The Caliber team demonstrates a proactive approach, delivering benchmark reports and industry best practices. It is always a pleasure to collaborate with the talented professionals at Caliber.”
“When you have access to day-to-day knowledge of your image, you don't have to guess. Through the Caliber tracking, we get ideas of how to work towards improving our image... and the user interface is very easy, making it a tool many can benefit from...’’
"With Caliber we now know all the time – not just in Group Comms but senior management and other relevant colleagues – how different events influence our reputation. We can analyze and learn how to do things differently. It’s a huge gain for the company."
“It's obvious that the insights you get from this tool can be used for proactive communication, for instance when we communicate about topics like food waste, youth unemployment, or gender balance. I really could see in this tool that it benefited us reputationally when we did so. I therefore regularly share Caliber data with HR, sales, our commercial team and others - it helps us improve our reputation in order to attract talent and increase sales.’’
“The quality of the corporate communication at Demant has increased and we’ve continuously gotten more and more professional… The Caliber tracker is useful for planning communication ahead, deciding what topics are most important for us as a company, and in times of crisis it’s a really useful background and backbone for decision-making.“
“Without a doubt, the Caliber dashboard has made our work more agile, proactive, and effective – with the impact of comms being properly measured, leading to real action that builds long-term reputation.”
“Caliber has allowed us to have a holistic and consolidated view of our commercial performance, bringing the important element of a continuous stakeholder sentiment into our integrated dashboard. The Caliber real-time tracker platform, coupled with the company’s analysts and strategists, has added significant value to ROCKWOOL in better understanding the impact of our activities, assessing our reputation, and taking informed action to maximize our stakeholders’ loyalty, preference, and advocacy.”
“Caliber’s real-time tracker is very easy to use, and the transparent pricing model makes budget-planning easy. Moreover, the team’s reputation expertise – and their flexibility in customizing the set-up, reacting to feedback and addressing any questions that come up – have proven invaluable in achieving an actionable, agile and effective reputation monitoring set-up for Siemens Healthineers.”
"Caliber's customized questions tailored to E.ON gave us a clear picture of how we are perceived by different stakeholder groups in the market. We also gained a better understanding on the competitive context and how certain initiatives influence the perception of the public."
“The Caliber Real-Time Tracker is a necessary tool for any company with the ambition of using comms strategically and proactively. In an ever-changing world, the comms function needs broad, ongoing perception data to be able to seize opportunities and handle crises –and basically to understand the impact and value of what we do.”
“The RTT enables us to measure Henkel’s reputation and impact of our communication in real-time and benchmarked against competitors to ultimately strengthen and protect our corporate brand and reputation.”
Get real-time visibility into how your ESG efforts are perceived and use the data to build better communication strategies.
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