We’ve refreshed our Real-Time Tracker — making it more powerful than ever.
Though our school days are behind us, something about the start of the academic year still makes us want to turn over a new leaf.
That’s why we’re announcing a series of major updates to our Real-Time Tracker platform — including a powerful new product as crisp as any autumn morning.
Caliber’s Real-Time Tracker was always the world’s most powerful online tool for continuously tracking stakeholder perceptions.
And we’ve just made it even better. Here’s how.
For years, we’ve enabled organizations to track stakeholder perceptions in real time. Our Real-Time Tracker allows companies to monitor and measure what their most important audiences think and how they’re likely to behave — anytime, anywhere.
This original version of the tracker — which we’ve dubbed Caliber 360 — remains ideal for organizations that want complete oversight of their stakeholder universe.
Caliber 360 lets them track what relevant stakeholders think and provides a broad overview of their brand and reputation among the audiences that matter most.
But here’s the thing.
What if you want to track a discrete group of stakeholders—customers, prospects, investors or talent—and get their thoughts on a certain issue, like what motivates them to buy your core product or your relative attractiveness as an employer?
Say hello to Caliber Focus—a brand tracker for forward-thinking companies.
Unlike other brand trackers, Caliber Focus is designed for how modern organizations track stakeholders and use data.
Forget infrequent tracking or expensive, one-off research. Caliber Focus is always on and captures data in real time, providing insights you can act on at once.
Want to add a product launch, marketing campaign or ad hoc event to your tracking? Unlike other trackers, planned and unplanned events and activities can be easily added to Caliber Focus, meaning you can always fully contextualize your data.
From product brand health to unaided awareness to insights about key audiences such as customers or talent, Caliber Focus combines your data in a user-friendly dashboard—and your metrics can be easily integrated into the multistakeholder overview provided by our standard tracker, Caliber 360.
From product brand health to unaided awareness to insights about key audiences such as customers or talent, Caliber Focus combines your data in a user-friendly dashboard—and your metrics can be easily integrated into the multistakeholder overview provided by our standard tracker, Caliber 360.
Use Caliber Focus to track stakeholder awareness of your product or brand — with or without assistance.
Measure stakeholder perceptions of a particular product and understand what motivates them to consider, buy, remain loyal to or advocate for it.
Monitor — and understand — the motives, preferences and decisions of certain stakeholders such as customers, prospects, investors — or potential employees.
Strengthen your brand health as an employer and attract top talent by targeting specific professional sub-groups and getting detailed insights into their perceptions, preferences, job-seeking criteria and industry trends.
Understand the detailed perceptions and attitudes of specific, affected stakeholder groups and effectively manage your crisis mitigation response and communications.
Improve employee satisfaction and retention by gathering in-depth insights into your workforce’s perceptions and attitudes.
Enhance your communication with investors by understanding their concerns and preferences, enabling more tailored and effective engagement strategies.
Understand how clients and prospects perceive your brand and service quality and get detailed insights into the perceptions, preferences and satisfaction levels of specific decision-makers within client organizations.
Understand how customers/users and prospects perceive your brand and get detailed insights into the perceptions, preferences and satisfaction levels of specific demographic and lifestyle sub-groups.
In short, Caliber Focus is ideal for organizations that want to drill down into their stakeholder universe and better understand specific groups or issues.
Indeed, organizations can now get unparalleled insights into the attitudes, behaviors and preferences of specific stakeholder groups, rather than their entire stakeholder universe.
Better still, the two versatile versions of our Real-Time Tracker can be easily combined, ensuring we have a solution for every need.
The second significant way we’ve improved our Real-Time Tracker is by enabling customers to integrate data provided by the media intelligence platform Polecat.
Polecat Intelligence uses predictive AI to analyze billions of data points from news, social media and events in real time — enabling better, faster and more effective decision-making across risk, reputation and sustainability.
In other words, by analyzing vast amounts of data from online and social media sources, Polecat enables organizations to understand and respond to emerging issues, benchmark against competitors, and make informed strategic decisions to build resilience and maintain a positive corporate reputation.
Our partnership with Polecat means organizations can better understand how media coverage can influence perceptions of their brand and reputation, providing insights that can improve corporate decision-making, communications strategy and stakeholder engagement.
For instance, integrating Polecat’s media data insights into our Real-Time Tracker allows organizations to:
Adding a new product and integrating another wasn’t enough, though.
We’ve also given our platform a more modern design, ensuring it’s more intuitive and easier to navigate and boasts new features that make working with data even more straightforward.
For instance, users can more easily customize the platform — from highlighting scores to adjusting scales to adding metrics — and enhance their user experience.
We’ve also added several new features, like a real-time function that provides information to help customers understand their reputation in context. For example, they can now see how their reputation compares to others listed on the same stock market or how their sector compares to others.
In addition, our brand-new Financial Optimism Index shows how optimistic people globally are about their financial future, alongside a ranking of key concerns — from geopolitical events to sustainability to macro-economics — that people in each market have.
Finally, we’ve upgraded our Touchpoints feature, which allows customers to see which media and communication channels are used most frequently by their key audiences and indicates their efficiency and impact on stakeholder perceptions.
In summary, we’ve made the world’s best online tool for continuously tracking stakeholder perceptions even more powerful.
It is, in other words, stakeholder intelligence as it should be.
© 2024 Group Caliber | All Rights Reserved | VAT: DK39314320