Build trust with the people who matter
Caliber is the unrivalled source of real-time stakeholder intelligence — capturing what people think, why they think it, and what it means for you.
Trusted by leading global brands across 30+ markets
Caliber helps you understand all your stakeholders in real time.
Filter insights by audience, market, or issue for the clarity that matters most.
Compare performance across competitors, industries, and time periods.
Thousands of daily stakeholder responses keep your intelligence always current.
Visualize shifts in trust, reputation, and sentiment through a clean, executive-ready interface.
Sync our data with Power BI, Tableau, or internal dashboards. Integrate stock market data and Polecat media intelligence.
Get notified when perceptions change so you can respond before issues escalate.
Generate tailored analyses for leadership presentations or board updates.
Caliber powers board-level decision-making across communications, marketing, HR, and investor relations.
Track how stakeholders respond to announcements, campaigns, and media events in real time.
Understand what drives preference, advocacy, and trust across audiences.
See how employees and potential talent perceive your organization — and why.
Monitor investor sentiment to anticipate questions and adjust messaging before markets react.
Measure how your actions on sustainability and governance affect reputation and support.
Spot issues early, assess risk levels, and decide when to act — or when silence is smarter.
Choose the right product for your business — or combine both for total visibility.
Our flagship product provides a complete picture of all your stakeholders and markets, giving you total visibility into everyone who shapes your success
Our unique brand tracker zeroes in on one stakeholder group — like employees, suppliers, or investors — to understand what shapes their perceptions and behavior
Caliber gives you everything you need to make smarter decisions about your brand and reputation — powered by next-level reputation monitoring.
Daily data turns stakeholder sentiment into actionable insight — not quarterly reports.
We measure perceptions across every stakeholder group, not just consumers.
Understand what drives perception shifts — from campaigns to crises.
Surveys, media, and external data in one unified ecosystem.
Instant insights and evolving predictive capabilities that help you stay ahead.
Tailored dashboards and survey design aligned with your priorities.
Secure, scalable, and built for global teams.
Used by Fortune 500 companies to strengthen trust, reduce risk, and unlock growth.
Based on science. Trusted by leaders.
Our data isn’t scraped — it’s measured, verified, and statistically robust. When you monitor reputation with Caliber, you get real feedback collected daily and a transparent model that makes sense of it. We surface the signals behind trust, like, and behavior so you always know what’s changing and what to do next.
Continuous surveying of real stakeholders ensures up-to-date, actionable insights.not quarterly reports.
A consistent methodology applied across markets for reliable benchmarking.
Our data predicts stakeholder behavior, and is validated by academic research.
Every metric is traceable to its source. No black-box algorithms — just credible, explainable data.
Interviews conducted so far, with thousands added every day
Companies monitored worldwide, including largest players across all sectors
Countries in which we track perceptions of different companies and industries
Join the companies already using Caliber to understand the people who shape their success.
‘‘Having Caliber in the toolkit was for the first time, really, having something that went beyond digital and social engagement metrics to provide a more complete picture of how all of that activity did or didn't move the needle. When people wonder why communications isn't taken seriously, sometimes it's not just because the function is misunderstood; it's because squishy metrics are easily questioned...The job is to gather information that enables you to have the hard conversations. Measurement is at the core of that... None of that is possible unless you have a baseline for your brand and Caliber is a solid tool to help you achieve that understanding.’’
“Having access to real-time stakeholder perceptions is something that every company needs to inform their decision-making. Caliber’s user-friendly platform provides insights for Comms teams that want to understand the immediate and long-term impact of their efforts on perceptions of their company and is a helpful tool in shaping comms strategy as well.”
“With Caliber’s Real Time Tracker (RTT), you always know the vitality of your corporate brand. It offers a user-friendly interface and proves to be a cost-effective solution. The Caliber team demonstrates a proactive approach, delivering benchmark reports and industry best practices. It is always a pleasure to collaborate with the talented professionals at Caliber.”
“When you have access to day-to-day knowledge of your image, you don't have to guess. Through the Caliber tracking, we get ideas of how to work towards improving our image... and the user interface is very easy, making it a tool many can benefit from...’’
"With Caliber we now know all the time – not just in Group Comms but senior management and other relevant colleagues – how different events influence our reputation. We can analyze and learn how to do things differently. It’s a huge gain for the company."
“It's obvious that the insights you get from this tool can be used for proactive communication, for instance when we communicate about topics like food waste, youth unemployment, or gender balance. I really could see in this tool that it benefited us reputationally when we did so. I therefore regularly share Caliber data with HR, sales, our commercial team and others - it helps us improve our reputation in order to attract talent and increase sales.’’
“The quality of the corporate communication at Demant has increased and we’ve continuously gotten more and more professional… The Caliber tracker is useful for planning communication ahead, deciding what topics are most important for us as a company, and in times of crisis it’s a really useful background and backbone for decision-making.“
“Without a doubt, the Caliber dashboard has made our work more agile, proactive, and effective – with the impact of comms being properly measured, leading to real action that builds long-term reputation.”
“Caliber has allowed us to have a holistic and consolidated view of our commercial performance, bringing the important element of a continuous stakeholder sentiment into our integrated dashboard. The Caliber real-time tracker platform, coupled with the company’s analysts and strategists, has added significant value to ROCKWOOL in better understanding the impact of our activities, assessing our reputation, and taking informed action to maximize our stakeholders’ loyalty, preference, and advocacy.”
“Caliber’s real-time tracker is very easy to use, and the transparent pricing model makes budget-planning easy. Moreover, the team’s reputation expertise – and their flexibility in customizing the set-up, reacting to feedback and addressing any questions that come up – have proven invaluable in achieving an actionable, agile and effective reputation monitoring set-up for Siemens Healthineers.”
"Caliber's customized questions tailored to E.ON gave us a clear picture of how we are perceived by different stakeholder groups in the market. We also gained a better understanding on the competitive context and how certain initiatives influence the perception of the public."
“The Caliber Real-Time Tracker is a necessary tool for any company with the ambition of using comms strategically and proactively. In an ever-changing world, the comms function needs broad, ongoing perception data to be able to seize opportunities and handle crises –and basically to understand the impact and value of what we do.”
“The RTT enables us to measure Henkel’s reputation and impact of our communication in real-time and benchmarked against competitors to ultimately strengthen and protect our corporate brand and reputation.”
Get actionable insights about the people who matter most — and see the impact across your business.
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Discover how top brands succeed with Caliber
It’s the ongoing measurement of how stakeholders perceive your brand. Caliber captures both rational dimensions (e.g., integrity, innovation) and emotional attachment (trust and liking) to reveal true reputation strength.
It involves listening, measuring, and analyzing stakeholder sentiment and brand reputation. Caliber applies its validated Trust & Like, Reputation, and Brand indices for a complete analysis of stakeholder perception.
Social media monitoring captures online chatter. Reputation tracking measures trust and perception. Caliber integrates both — blending media sentiment with stakeholder intelligence for a full reputation view.
Top platforms include Caliber, Signal AI, RepTrak, Talkwalker, and Meltwater. Caliber excels at connecting perception data with business outcomes — showing not only what’s said but what people believe.
It helps identify emerging risks, communication opportunities, and stakeholder misalignments. Caliber users apply it to evaluate campaigns, track ESG perception, and measure crisis impact — turning data into clear actions.
The most effective combine real-time data, multi-source inputs, and predictive analytics. Caliber does exactly that — merging stakeholder surveys with media intelligence into a single, trusted reputation view.
Look for:
Caliber combines all these in one unified platform.