Our Real-Time Tracker is the world’s most powerful online tool for continuously tracking brand health and monitoring perceptions of corporate reputation.
Continuous data. Actionable insights. Elegantly displayed. In real time.
In other words, stakeholder intelligence-gathering as it should be.
Via automated online daily interviews, we continuously survey thousands of people worldwide, providing timely and accurate data.
By tracking stakeholders in real time, we can tell you what they think of your business and how they’re likely to behave — anytime, anywhere.
Use data gathered in real time to anticipate threats, mitigate crises and seize opportunities.
Our new and improved dashboard is visually appealing, user-friendly and intuitive.
Interviews conducted so far, with thousands added every day
Companies monitored worldwide, including largest players across all sectors
Countries in which we track perceptions of different companies and industries
Reap the benefits of using the world’s only customizable, real-time stakeholder intelligence platform to get continuous insights about what relevant audiences think and how they’re likely to behave — anytime, anywhere.
Keep your finger on the pulse of your brand and reputation
Detect shifting perceptions and emerging risks
Respond quickly and effectively to what relevant stakeholders want
Reveal the impact of internal activities or external events
Identify the impact of your marketing campaigns, product releases and leadership
Analyze your data over time so you know where to focus your attention
Our Real-Time Tracker comes in two versatile versions — and can easily be combined — ensuring we have a solution for every need.
Ideal for tracking multiple stakeholders
Ideal for tracking a single set of stakeholders such as customers, investors or potential employees
Measures the full range of perceptions
Provides answers to specific questions
Perfect for tracking perceptions of your reputation
Perfect for tracking brand health and understanding stakeholders better
Polecat uses predictive AI to analyze billions of data points from news, social media and events in real time — enabling better, faster and more effective decision-making across risk, reputation and sustainability.
Combine Polecat’s media intelligence with Caliber’s stakeholder intelligence to understand the true impact of your brand and reputation.
‘‘Having Caliber in the toolkit was for the first time, really, having something that went beyond digital and social engagement metrics to provide a more complete picture of how all of that activity did or didn't move the needle. When people wonder why communications isn't taken seriously, sometimes it's not just because the function is misunderstood; it's because squishy metrics are easily questioned...The job is to gather information that enables you to have the hard conversations. Measurement is at the core of that... None of that is possible unless you have a baseline for your brand and Caliber is a solid tool to help you achieve that understanding.’’
“Having access to real-time stakeholder perceptions is something that every company needs to inform their decision-making. Caliber’s user-friendly platform provides insights for Comms teams that want to understand the immediate and long-term impact of their efforts on perceptions of their company and is a helpful tool in shaping comms strategy as well.”
“With Caliber’s Real Time Tracker (RTT), you always know the vitality of your corporate brand. It offers a user-friendly interface and proves to be a cost-effective solution. The Caliber team demonstrates a proactive approach, delivering benchmark reports and industry best practices. It is always a pleasure to collaborate with the talented professionals at Caliber.”
“When you have access to day-to-day knowledge of your image, you don't have to guess. Through the Caliber tracking, we get ideas of how to work towards improving our image... and the user interface is very easy, making it a tool many can benefit from...’’
"With Caliber we now know all the time – not just in Group Comms but senior management and other relevant colleagues – how different events influence our reputation. We can analyze and learn how to do things differently. It’s a huge gain for the company."
“It's obvious that the insights you get from this tool can be used for proactive communication, for instance when we communicate about topics like food waste, youth unemployment, or gender balance. I really could see in this tool that it benefited us reputationally when we did so. I therefore regularly share Caliber data with HR, sales, our commercial team and others - it helps us improve our reputation in order to attract talent and increase sales.’’
“The quality of the corporate communication at Demant has increased and we’ve continuously gotten more and more professional… The Caliber tracker is useful for planning communication ahead, deciding what topics are most important for us as a company, and in times of crisis it’s a really useful background and backbone for decision-making.“
“Without a doubt, the Caliber dashboard has made our work more agile, proactive, and effective – with the impact of comms being properly measured, leading to real action that builds long-term reputation.”
“Caliber has allowed us to have a holistic and consolidated view of our commercial performance, bringing the important element of a continuous stakeholder sentiment into our integrated dashboard. The Caliber real-time tracker platform, coupled with the company’s analysts and strategists, has added significant value to ROCKWOOL in better understanding the impact of our activities, assessing our reputation, and taking informed action to maximize our stakeholders’ loyalty, preference, and advocacy.”
“Caliber’s real-time tracker is very easy to use, and the transparent pricing model makes budget-planning easy. Moreover, the team’s reputation expertise – and their flexibility in customizing the set-up, reacting to feedback and addressing any questions that come up – have proven invaluable in achieving an actionable, agile and effective reputation monitoring set-up for Siemens Healthineers.”
"Caliber's customized questions tailored to E.ON gave us a clear picture of how we are perceived by different stakeholder groups in the market. We also gained a better understanding on the competitive context and how certain initiatives influence the perception of the public."
“The Caliber Real-Time Tracker is a necessary tool for any company with the ambition of using comms strategically and proactively. In an ever-changing world, the comms function needs broad, ongoing perception data to be able to seize opportunities and handle crises –and basically to understand the impact and value of what we do.”
“The RTT enables us to measure Henkel’s reputation and impact of our communication in real-time and benchmarked against competitors to ultimately strengthen and protect our corporate brand and reputation.”
Our Real-Time Tracker is the world’s most powerful online tool for continuously tracking brand health and monitoring perceptions of corporate reputation.
Continuous data. Actionable insights. Elegantly displayed. In real time.
In other words, stakeholder intelligence-gathering as it should be.
Via automated online daily interviews, we continuously survey thousands of people worldwide, providing timely and accurate data.
By tracking stakeholders in real time, we can tell you what they think of your business and how they’re likely to behave — anytime, anywhere.
Use data gathered in real time to anticipate threats, mitigate crises and seize opportunities.
Our new and improved dashboard is visually appealing, user-friendly and intuitive.
Interviews conducted so far, with thousands added every day
Companies monitored worldwide, including largest players across all sectors
Countries in which we track perceptions of different companies and industries
Reap the benefits of using the world’s only customizable, real-time stakeholder intelligence platform to get continuous insights about what relevant audiences think and how they’re likely to behave — anytime, anywhere.
Keep your finger on the pulse of your brand and reputation
Detect shifting perceptions and emerging risks
Respond quickly and effectively to what relevant stakeholders want
Reveal the impact of internal activities or external events
Identify the impact of your marketing campaigns, product releases and leadership
Analyze your data over time so you know where to focus your attention
Our Real-Time Tracker comes in two versatile versions — and can easily be combined — ensuring we have a solution for every need.
Ideal for tracking multiple stakeholders
Measures the full range of perceptions
Perfect for tracking perceptions of your reputation
Ideal for tracking a single set of stakeholders such as customers, investors or potential employees
Provides answers to specific questions
Perfect for tracking brand health and understanding stakeholders better
Polecat uses predictive AI to analyze billions of data points from news, social media and events in real time — enabling better, faster and more effective decision-making across risk, reputation and sustainability.
Combine Polecat’s media intelligence with Caliber’s stakeholder intelligence to understand the true impact of your brand and reputation.
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