CALIBER FOCUS

Brand tracking on another level

Discover the unique reach of Caliber Focus — the world’s most powerful platform for fully understanding customers, talent and other relevant stakeholders. 

Get unparalleled insights into the attitudes, behaviors, and preferences of your most important stakeholder groups. 

Brand tracking for forward-thinking businesses

Unlike regular brand trackers, Caliber Focus is designed for how modern organizations track stakeholders and use the data. 

Actionability

Forget infrequent tracking or expensive, one-off research. Caliber Focus is always on and continuously captures data in real time, giving you insights you can act on at once. 

Flexibility

Want to add a product launch, marketing campaign or ad-hoc event to your tracking? Unlike in traditional trackers, planned and unplanned events and activities can be easily added to Caliber Focus, meaning you can always fully contextualize your data. 

Integration

Unleash the full potential of our brand tracker

Aided and unaided awareness

Track stakeholder awareness of your product or brand — with or without assistance. 

Product brand tracking

Measure stakeholder perceptions of a particular product and understand what motivates them to consider, buy, remain loyal to or advocate for it. 

Employer brand tracking

Monitor — and understand — the motives, preferences and decisions of particular stakeholders such as customers, prospects, investors — or potential employees. 

0 M+

Interviews conducted so far, with thousands added every day

0 +

Companies monitored worldwide, including largest players across all sectors

0 +

Countries in which we track perceptions of different companies and industries

Take a deep dive into your stakeholder universe

Caliber Focus may suit organizations looking to do the following: 

B2B brand tracking

Understand how clients and prospects perceive your brand and service quality and get detailed insights into the perceptions, preferences and satisfaction levels of specific decision-makers within client organizations.

B2C brand tracking

Understand how customers/users and prospects perceive your brand and get detailed insights into the perceptions, preferences and satisfaction levels of specific demographic and lifestyle sub-groups.

Employer brand tracking

Strengthen your employer brand health and attract top talent by targeting specific professional sub-groups and getting insights into their perceptions, preferences, job-seeking criteria and industry trends.

Employee engagement

Improve employee satisfaction and retention by gathering in-depth insights into your workforce’s perceptions and attitudes.

Investor relations

Enhance your communication with investors by understanding their concerns and preferences, enabling more tailored and effective engagement strategies.

Crisis mitigation

Understand the detailed perceptions and attitudes of specific, affected stakeholder groups and effectively manage your crisis response and communications.

Is Caliber Focus right for you?

Caliber Focus is our alternative — and, in some cases, add-on — solution for organizations that want deeper insights into the attitudes, behavior and decision-making of specific stakeholders such as customers, prospects and talent. 

Caliber 360

Caliber Focus

Primary purpose

Understand your entire stakeholder universe

Drill down into a specific issue or stakeholder group

Targeting

All stakeholders

Selected stakeholders — such as customers or talent

Respondent selection

Based on their familiarity with the organizations in the study

Based on their professional or social background

Metrics

Familiarity, Perceptions, Behavior

+ Awareness, U&A, Motivations...

Frequency

Continuous, real-time

Continuous, real-time

Coverage

Global, regional, local

Global, regional, local

We recommend Caliber 360 for organizations that want a comprehensive overview of stakeholder perceptions of their brand and reputation.

Superior platform = superior monitoring

Daily interviews, frequent valid metrics

Fully customizable on ad-hoc or permanent basis

Multiple licenses, shareable and user-friendly

All data exportable in raw or visual format

Open API, external data feed import & export

See what our clients have accomplished with Caliber

FAQs

Take your corporate communication strategy to the next level

CALIBER FOCUS

Brand tracking on another level

Discover the unique reach of Caliber Focus — the world’s most powerful platform for fully understanding customers, talent and other relevant stakeholders. 

Get unparalleled insights into the attitudes, behaviors, and preferences of your most important stakeholder groups. 

Brand tracking for forward-thinking businesses

Unlike regular brand trackers, Caliber Focus is designed for how modern organizations track stakeholders and use the data. 

Integration

Flexibility

Want to add a product launch, marketing campaign or ad-hoc event to your tracking? Unlike in traditional trackers, planned and unplanned events and activities can be easily added to Caliber Focus, meaning you can always fully contextualize your data. 

Actionability

Forget infrequent tracking or expensive, one-off research. Caliber Focus is always on and continuously captures data in real time, giving you insights you can act on at once. 

Unleash the full potential of our brand tracker

Aided and unaided awareness

Track stakeholder awareness of your product or brand — with or without assistance. 

Product brand tracking

Measure stakeholder perceptions of a particular product and understand what motivates them to consider, buy, remain loyal to or advocate for it. 

Employer brand tracking

Monitor — and understand — the motives, preferences and decisions of particular stakeholders such as customers, prospects, investors — or potential employees. 

0 M+

Interviews conducted so far, with thousands added every day

0 +

Companies monitored worldwide, including largest players across all sectors

0 +

Countries in which we track perceptions of different companies and industries

Take a deep dive into your stakeholder universe

Caliber Focus may suit organizations looking to do the following: 

B2B brand tracking

Understand how clients and prospects perceive your brand and service quality and get detailed insights into the perceptions, preferences and satisfaction levels of specific decision-makers within client organizations.

B2C brand tracking

Understand how customers/users and prospects perceive your brand and get detailed insights into the perceptions, preferences and satisfaction levels of specific demographic and lifestyle sub-groups.

Employer brand tracking

Strengthen your employer brand health and attract top talent by targeting specific professional sub-groups and getting insights into their perceptions, preferences, job-seeking criteria and industry trends.

Investor relations

Enhance your communication with investors by understanding their concerns and preferences, enabling more tailored and effective engagement strategies.

Crisis mitigation

Understand the detailed perceptions and attitudes of specific, affected stakeholder groups and effectively manage your crisis response and communications.

Employee engagement

Improve employee satisfaction and retention by gathering in-depth insights into your workforce’s perceptions and attitudes.

Is Caliber Focus right for you?

Caliber Focus is our alternative — and, in some cases, add-on — solution for organizations that want deeper insights into the attitudes, behavior and decision-making of specific stakeholders such as customers, prospects and talent. 

We recommend Caliber 360 for organizations that want a comprehensive overview of stakeholder perceptions of their brand and reputation.

See what our clients have accomplished with Caliber