Discover the unique reach of Caliber Focus — the world’s most powerful platform for fully understanding customers, talent and other relevant stakeholders.
Get unparalleled insights into the attitudes, behaviors, and preferences of your most important stakeholder groups.
Unlike regular brand trackers, Caliber Focus is designed for how modern organizations track stakeholders and use the data.
Forget infrequent tracking or expensive, one-off research. Caliber Focus is always on and continuously captures data in real time, giving you insights you can act on at once.
Want to add a product launch, marketing campaign or ad-hoc event to your tracking? Unlike in traditional trackers, planned and unplanned events and activities can be easily added to Caliber Focus, meaning you can always fully contextualize your data.
Track stakeholder awareness of your product or brand — with or without assistance.
Measure stakeholder perceptions of a particular product and understand what motivates them to consider, buy, remain loyal to or advocate for it.
Monitor — and understand — the motives, preferences and decisions of particular stakeholders such as customers, prospects, investors — or potential employees.
Interviews conducted so far, with thousands added every day
Companies monitored worldwide, including largest players across all sectors
Countries in which we track perceptions of different companies and industries
Caliber Focus may suit organizations looking to do the following:
Understand how clients and prospects perceive your brand and service quality and get detailed insights into the perceptions, preferences and satisfaction levels of specific decision-makers within client organizations.
Understand how customers/users and prospects perceive your brand and get detailed insights into the perceptions, preferences and satisfaction levels of specific demographic and lifestyle sub-groups.
Strengthen your employer brand health and attract top talent by targeting specific professional sub-groups and getting insights into their perceptions, preferences, job-seeking criteria and industry trends.
Improve employee satisfaction and retention by gathering in-depth insights into your workforce’s perceptions and attitudes.
Enhance your communication with investors by understanding their concerns and preferences, enabling more tailored and effective engagement strategies.
Caliber Focus is our alternative — and, in some cases, add-on — solution for organizations that want deeper insights into the attitudes, behavior and decision-making of specific stakeholders such as customers, prospects and talent.
Understand your entire stakeholder universe
Drill down into a specific issue or stakeholder group
All stakeholders
Selected stakeholders — such as customers or talent
Based on their familiarity with the organizations in the study
Based on their professional or social background
Familiarity, Perceptions, Behavior
+ Awareness, U&A, Motivations...
Continuous, real-time
Continuous, real-time
Global, regional, local
Global, regional, local
We recommend Caliber 360 for organizations that want a comprehensive overview of stakeholder perceptions of their brand and reputation.
‘‘Having Caliber in the toolkit was for the first time, really, having something that went beyond digital and social engagement metrics to provide a more complete picture of how all of that activity did or didn't move the needle. When people wonder why communications isn't taken seriously, sometimes it's not just because the function is misunderstood; it's because squishy metrics are easily questioned...The job is to gather information that enables you to have the hard conversations. Measurement is at the core of that... None of that is possible unless you have a baseline for your brand and Caliber is a solid tool to help you achieve that understanding.’’
“Having access to real-time stakeholder perceptions is something that every company needs to inform their decision-making. Caliber’s user-friendly platform provides insights for Comms teams that want to understand the immediate and long-term impact of their efforts on perceptions of their company and is a helpful tool in shaping comms strategy as well.”
“With Caliber’s Real Time Tracker (RTT), you always know the vitality of your corporate brand. It offers a user-friendly interface and proves to be a cost-effective solution. The Caliber team demonstrates a proactive approach, delivering benchmark reports and industry best practices. It is always a pleasure to collaborate with the talented professionals at Caliber.”
“When you have access to day-to-day knowledge of your image, you don't have to guess. Through the Caliber tracking, we get ideas of how to work towards improving our image... and the user interface is very easy, making it a tool many can benefit from...’’
"With Caliber we now know all the time – not just in Group Comms but senior management and other relevant colleagues – how different events influence our reputation. We can analyze and learn how to do things differently. It’s a huge gain for the company."
“It's obvious that the insights you get from this tool can be used for proactive communication, for instance when we communicate about topics like food waste, youth unemployment, or gender balance. I really could see in this tool that it benefited us reputationally when we did so. I therefore regularly share Caliber data with HR, sales, our commercial team and others - it helps us improve our reputation in order to attract talent and increase sales.’’
“The quality of the corporate communication at Demant has increased and we’ve continuously gotten more and more professional… The Caliber tracker is useful for planning communication ahead, deciding what topics are most important for us as a company, and in times of crisis it’s a really useful background and backbone for decision-making.“
“Without a doubt, the Caliber dashboard has made our work more agile, proactive, and effective – with the impact of comms being properly measured, leading to real action that builds long-term reputation.”
“Caliber has allowed us to have a holistic and consolidated view of our commercial performance, bringing the important element of a continuous stakeholder sentiment into our integrated dashboard. The Caliber real-time tracker platform, coupled with the company’s analysts and strategists, has added significant value to ROCKWOOL in better understanding the impact of our activities, assessing our reputation, and taking informed action to maximize our stakeholders’ loyalty, preference, and advocacy.”
“Caliber’s real-time tracker is very easy to use, and the transparent pricing model makes budget-planning easy. Moreover, the team’s reputation expertise – and their flexibility in customizing the set-up, reacting to feedback and addressing any questions that come up – have proven invaluable in achieving an actionable, agile and effective reputation monitoring set-up for Siemens Healthineers.”
"Caliber's customized questions tailored to E.ON gave us a clear picture of how we are perceived by different stakeholder groups in the market. We also gained a better understanding on the competitive context and how certain initiatives influence the perception of the public."
“The Caliber Real-Time Tracker is a necessary tool for any company with the ambition of using comms strategically and proactively. In an ever-changing world, the comms function needs broad, ongoing perception data to be able to seize opportunities and handle crises –and basically to understand the impact and value of what we do.”
“The RTT enables us to measure Henkel’s reputation and impact of our communication in real-time and benchmarked against competitors to ultimately strengthen and protect our corporate brand and reputation.”
Daily interviews, frequent valid metrics
Fully customizable on ad-hoc or permanent basis
Multiple licenses, shareable and user-friendly
All data exportable in raw or visual format
Open API, external data feed import & export
We use online market research panels provided by our research partners worldwide, where people pre-subscribe to receive surveys.
From this pool of potential respondents, we select those with the right demographic background who have not participated in any recent brand and reputation studies.
Respondents that are sufficiently familiar with the companies being rated are allowed to participate in our survey and are rewarded with points that can later be exchanged for goods and services as part of the ongoing panel program managed by our research partners.
We only cooperate with the largest and most well-known panel providers that meet all ESOMAR standards.
The price of an annual subscription to the Caliber platform starts at €8000€ (or $8,700) and varies depending on how many companies are monitored and their familiarity levels, the volume of weekly interviews, how many countries are included in the monitoring package, and the level of reporting and advisory services desired. This means that the more benchmarks and countries you want to include in the monitoring package, the pricier it would be. Speak to us about your specific needs to get a more accurate quote – our pricing structure is flexible, transparent and modular, which gives you full control of the overall price based on the specifications and components you choose.
All organizations with a national familiarity level of 3% and above can be measured. Low-familiarity companies tend to be measured at a lower weekly sample, providing less frequent statistical validity. High-familiarity companies are typically recommended a tracking setup with a higher weekly sample of respondents to provide more frequent statistical validity, and the ability to segment results on a frequent basis.
Sample sizes can be boosted on demand within hours in order to monitor a specific issue with greater frequency and higher statistical validity (e.g. when launching a campaign).
In each market, Caliber monitors a number of companies on a regular basis, outside of its monitoring of clients and subscribers and their respective benchmarks. The results of this syndicated tracking are made available to our clients on the dashboard free of charge on a global-sector or national-index basis.
The companies are selected based on their size and inclusion in a country’s stock market index when it comes to the national-index monitoring, or their market share when it comes to the global-sector monitoring. The company lists for syndicated tracking are validated and adjusted on a regular basis.
Yes. We know that respondents have a higher chance of recognizing an organization correctly when seeing its logo rather than its name alone.
We therefore show both logos and names in the questionnaire, consequently increasing the likelihood of respondents being familiar with the organizations they are asked to rate. This reduces the risk of misinterpretations and raises the quality of the collected data.
Yes, we have an API interface built into the brand and reputation platform. Our clients and subscribers can receive a live data feed, store it in their own databases and visualize it through their own internal dashboards or Business Intelligence tools.
Since our platform consists of our own proprietary survey, analytics, and visualization software – it is fully flexible and can be customized to a company’s specific needs in terms of the questionnaire used, resulting metrics, target audience and stakeholder segments, functionalities, interface and visualization. Such customization work is scoped and priced on a case-by-case basis.
Caliber’s platform typically monitors perceptions among the informed general public, and more specific target groups are then identified as sub-groups based on their socio-demographic or professional profiles, or based on custom relevant segmentation criteria agreed with the client.
We also target specialized and hard-to-reach stakeholder groups on demand, either through specialized panels or by adding our clients’ own stakeholder lists to the pool of respondents.
The results gathered through Caliber’s platform are based on a demographically representative sample of the target audience, and respondents need to be sufficiently familiar with the company that they rate.
We do not apply any filters, weights, adjustment factors or other manipulation to the data we collect, so as to avoid harming the data’s integrity. Data is typically collected on a 1-7 Likert scale and is then re-scaled to a 0-100 range for easier comparability. This creates metrics that are clear, transparent and representative of the target audience.
More advanced analytics are conducted periodically, for example to identify drivers and correlations.
Data quality is a product of several factors, such as sample size (number of interviews), panel quality, respondent recruitment and selection process, questionnaire length and structure, formulation of specific questions, online questionnaire interface (user-friendliness) and timing.
Caliber’s rigorous quality assurance process considers all these factors to provide our clients with valid data that helps them make informed decisions. The results gathered via the corporate reputation platform are constantly validated with available empirical evidence and clients’ own studies.
A growing share of online surveys are accessed through mobile devices these days, making this an important question.
Our platform includes our own proprietary questionnaire module that is fully mobile-friendly. In addition, the questionnaire itself is structured in a way that makes it easy (and fun) to fill out using a mobile phone.
This allows us to reach certain stakeholder groups – such as young people, professionals, respondents without an office, and others – that would otherwise be hard to engage in a survey.
Yes, the Caliber platform presents a flexible interface that can visualize other data sources, such as results from other information providers (e.g. media coverage, online sentiment, customer satisfaction etc.) or clients’ own studies.
This enables users to access multiple data in one integrated dashboard giving a better overview, saving time, and increasing actionability.
Discover the unique reach of Caliber Focus — the world’s most powerful platform for fully understanding customers, talent and other relevant stakeholders.
Get unparalleled insights into the attitudes, behaviors, and preferences of your most important stakeholder groups.
Unlike regular brand trackers, Caliber Focus is designed for how modern organizations track stakeholders and use the data.
Want to add a product launch, marketing campaign or ad-hoc event to your tracking? Unlike in traditional trackers, planned and unplanned events and activities can be easily added to Caliber Focus, meaning you can always fully contextualize your data.
Forget infrequent tracking or expensive, one-off research. Caliber Focus is always on and continuously captures data in real time, giving you insights you can act on at once.
Track stakeholder awareness of your product or brand — with or without assistance.
Measure stakeholder perceptions of a particular product and understand what motivates them to consider, buy, remain loyal to or advocate for it.
Monitor — and understand — the motives, preferences and decisions of particular stakeholders such as customers, prospects, investors — or potential employees.
Interviews conducted so far, with thousands added every day
Companies monitored worldwide, including largest players across all sectors
Countries in which we track perceptions of different companies and industries
Caliber Focus may suit organizations looking to do the following:
Understand how clients and prospects perceive your brand and service quality and get detailed insights into the perceptions, preferences and satisfaction levels of specific decision-makers within client organizations.
Understand how customers/users and prospects perceive your brand and get detailed insights into the perceptions, preferences and satisfaction levels of specific demographic and lifestyle sub-groups.
Strengthen your employer brand health and attract top talent by targeting specific professional sub-groups and getting insights into their perceptions, preferences, job-seeking criteria and industry trends.
Enhance your communication with investors by understanding their concerns and preferences, enabling more tailored and effective engagement strategies.
Improve employee satisfaction and retention by gathering in-depth insights into your workforce’s perceptions and attitudes.
Caliber Focus is our alternative — and, in some cases, add-on — solution for organizations that want deeper insights into the attitudes, behavior and decision-making of specific stakeholders such as customers, prospects and talent.
We recommend Caliber 360 for organizations that want a comprehensive overview of stakeholder perceptions of their brand and reputation.
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