Unleash the power of real-time stakeholder perception data. Know exactly what people want and use the information to build a stronger corporate reputation.
In order to remain competitive in today’s markets, B2C enterprises must take proactive measures concerning reputational management.
Product quality issues
Intense competition
Ability to innovate
Bad publicity
Poor data security
Information leaks
Pricing
Sustainability
ESG
Diversity & inclusion
To remain relevant and attractive to customers, employees and influencers – companies must navigate these challenges in an informed and agile way.
Harness the power of stakeholder perception data to better inform your business strategy and resource allocation.
Build credibility
Consumers prefer to buy from companies they trust, and are more likely to give them the benefit of the doubt. Build trust and boost loyalty by acting on stakeholder insights in real time.
Attract dedicated talent
Corporations with better reputations find it much easier to attract skilled employees who share similar vision and values.
Optimize activities and budgets
Assess how perceptions of target audiences change as a result of your activities as they are implemented. Learn how to adjust messages, channels and targeting to maxmize impact.
Prevent and manage crises
Look out for patterns that signal danger, act fast and see the impact of the actions you're taking in a matter of days.
“Having access to real-time stakeholder perceptions is something that every company needs to inform their decision-making. Caliber’s user-friendly platform provides insights for Comms teams that want to understand the immediate and long-term impact of their efforts on perceptions of their company and is a helpful tool in shaping comms strategy as well.”
“With Caliber’s Real Time Tracker (RTT), you always know the vitality of your corporate brand. It offers a user-friendly interface and proves to be a cost-effective solution. The Caliber team demonstrates a proactive approach, delivering benchmark reports and industry best practices. It is always a pleasure to collaborate with the talented professionals at Caliber.”
“When you have access to day-to-day knowledge of your image, you don't have to guess. Through the Caliber tracking, we get ideas of how to work towards improving our image... and the user interface is very easy, making it a tool many can benefit from...’’
"With Caliber we now know all the time – not just in Group Comms but senior management and other relevant colleagues – how different events influence our reputation. We can analyze and learn how to do things differently. It’s a huge gain for the company."
“It's obvious that the insights you get from this tool can be used for proactive communication, for instance when we communicate about topics like food waste, youth unemployment, or gender balance. I really could see in this tool that it benefited us reputationally when we did so. I therefore regularly share Caliber data with HR, sales, our commercial team and others - it helps us improve our reputation in order to attract talent and increase sales.’’
“The quality of the corporate communication at Demant has increased and we’ve continuously gotten more and more professional… The Caliber tracker is useful for planning communication ahead, deciding what topics are most important for us as a company, and in times of crisis it’s a really useful background and backbone for decision-making.“
“Without a doubt, the Caliber dashboard has made our work more agile, proactive, and effective – with the impact of comms being properly measured, leading to real action that builds long-term reputation.”
“Caliber has allowed us to have a holistic and consolidated view of our commercial performance, bringing the important element of a continuous stakeholder sentiment into our integrated dashboard. The Caliber real-time tracker platform, coupled with the company’s analysts and strategists, has added significant value to ROCKWOOL in better understanding the impact of our activities, assessing our reputation, and taking informed action to maximize our stakeholders’ loyalty, preference, and advocacy.”
“Caliber’s real-time tracker is very easy to use, and the transparent pricing model makes budget-planning easy. Moreover, the team’s reputation expertise – and their flexibility in customizing the set-up, reacting to feedback and addressing any questions that come up – have proven invaluable in achieving an actionable, agile and effective reputation monitoring set-up for Siemens Healthineers.”
"Caliber's customized questions tailored to E.ON gave us a clear picture of how we are perceived by different stakeholder groups in the market. We also gained a better understanding on the competitive context and how certain initiatives influence the perception of the public."
“The Caliber Real-Time Tracker is a necessary tool for any company with the ambition of using comms strategically and proactively. In an ever-changing world, the comms function needs broad, ongoing perception data to be able to seize opportunities and handle crises –and basically to understand the impact and value of what we do.”
“The RTT enables us to measure Henkel’s reputation and impact of our communication in real-time and benchmarked against competitors to ultimately strengthen and protect our corporate brand and reputation.”
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