Telecom brands must navigate many critical reputation risks, including data security breaches, service disruptions, and negative public sentiment over pricing. Failing to address these issues can severely damage stakeholder trust.
Network reliability issues
Environmental impact criticism
Misleading marketing
Data privacy breaches
Inadequate customer service
Policy backlash and protests
When managing these critical challenges, a proactive and data-driven approach is no longer optional—it’s essential. Caliber equips telecom brands with the tools to detect, address, and prevent reputational risks before they escalate. With real-time insights into stakeholder perceptions, you can build trust, align with customer expectations, and strengthen your brand’s reputation.
Caliber’s Real-Time Stakeholder Tracker helps telecoms brands stay ahead of reputational challenges, address evolving stakeholder expectations, and ensure their brand remains trusted.
Act on changes in stakeholder sentiment in real-time
Use Caliber's stakeholder insights to understand how your policies and initiatives are perceived, ensuring you build trust and maintain transparency.
Segment audiences for targeted communication
Gain a deep understanding of diverse stakeholders—such as consumers, regulators, and investors—by segmenting perceptions across geographies, demographics, and preferences.
Benchmark performance across competitors
Compare your brand’s reputation against industry leaders and competitors to uncover opportunities for differentiation and growth.
Mitigate risks before they escalate
Detect early warning signs of potential crises, from public dissatisfaction to regulatory scrutiny, and act proactively to safeguard your reputation.
“Having access to real-time stakeholder perceptions is something that every company needs to inform their decision-making. Caliber’s user-friendly platform provides insights for Comms teams that want to understand the immediate and long-term impact of their efforts on perceptions of their company and is a helpful tool in shaping comms strategy as well.”
“With Caliber’s Real Time Tracker (RTT), you always know the vitality of your corporate brand. It offers a user-friendly interface and proves to be a cost-effective solution. The Caliber team demonstrates a proactive approach, delivering benchmark reports and industry best practices. It is always a pleasure to collaborate with the talented professionals at Caliber.”
“When you have access to day-to-day knowledge of your image, you don't have to guess. Through the Caliber tracking, we get ideas of how to work towards improving our image... and the user interface is very easy, making it a tool many can benefit from...’’
"With Caliber we now know all the time – not just in Group Comms but senior management and other relevant colleagues – how different events influence our reputation. We can analyze and learn how to do things differently. It’s a huge gain for the company."
“It's obvious that the insights you get from this tool can be used for proactive communication, for instance when we communicate about topics like food waste, youth unemployment, or gender balance. I really could see in this tool that it benefited us reputationally when we did so. I therefore regularly share Caliber data with HR, sales, our commercial team and others - it helps us improve our reputation in order to attract talent and increase sales.’’
“The quality of the corporate communication at Demant has increased and we’ve continuously gotten more and more professional… The Caliber tracker is useful for planning communication ahead, deciding what topics are most important for us as a company, and in times of crisis it’s a really useful background and backbone for decision-making.“
“Without a doubt, the Caliber dashboard has made our work more agile, proactive, and effective – with the impact of comms being properly measured, leading to real action that builds long-term reputation.”
“Caliber has allowed us to have a holistic and consolidated view of our commercial performance, bringing the important element of a continuous stakeholder sentiment into our integrated dashboard. The Caliber real-time tracker platform, coupled with the company’s analysts and strategists, has added significant value to ROCKWOOL in better understanding the impact of our activities, assessing our reputation, and taking informed action to maximize our stakeholders’ loyalty, preference, and advocacy.”
“Caliber’s real-time tracker is very easy to use, and the transparent pricing model makes budget-planning easy. Moreover, the team’s reputation expertise – and their flexibility in customizing the set-up, reacting to feedback and addressing any questions that come up – have proven invaluable in achieving an actionable, agile and effective reputation monitoring set-up for Siemens Healthineers.”
"Caliber's customized questions tailored to E.ON gave us a clear picture of how we are perceived by different stakeholder groups in the market. We also gained a better understanding on the competitive context and how certain initiatives influence the perception of the public."
“The Caliber Real-Time Tracker is a necessary tool for any company with the ambition of using comms strategically and proactively. In an ever-changing world, the comms function needs broad, ongoing perception data to be able to seize opportunities and handle crises –and basically to understand the impact and value of what we do.”
“The RTT enables us to measure Henkel’s reputation and impact of our communication in real-time and benchmarked against competitors to ultimately strengthen and protect our corporate brand and reputation.”
Our latest report shines a light on the Telecom sector — and shows the current reputation of its biggest companies.
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