Navigating the complex world of communications, branding, and corporate reputation requires ongoing learning and insights from industry thought leaders.
Podcasts are an excellent resource for Chief Communications Officers (CCOs), communications leaders and other PR professionals seeking to stay updated on trends and strategies.
Here’s our “pick of the pods” about corporate communications and reputation management.
What It’s About: If the world feels like it’s in permanent crisis mode, that’s because it is — but what does it mean for the world’s leading companies? Host Shahar Silbershatz — Caliber’s CEO — searches for the answers. Always On explores how companies handle branding, communications, and corporate reputation in our age of uncertainty. Silbershatz interviews top CCOs, CMOs, and branding experts to uncover strategies that keep leading companies resilient.
Why Listen: Shahar discovers how leading CCOs got a “seat at the table”, where they think the CCO role is going, how they’re “always on,” and how they switch off. Never less than entertaining.
Episode to Start With: Communications For the Win, featuring Torod Neptune, Chief Brand and Communications Officer at healthcare giant Medtronic
What It’s About: Previously known as The Echo Chamber, PRovoke Media’s podcast is a leading resource for global PR trends and insights. Hosted by Arun Sudhaman, Maja Pawinska Sims, and Paul Holmes, it features interviews, analysis, and conversations with industry insiders. Episodes tackle timely topics, from corporate reputation management to executive communication strategies.
Why Listen: The podcast blends industry news with thought-provoking analysis, making it a must-listen for CCOs.
Episode to Start With: Lenovo CCO Charlotte West on Leadership Roles at Davos
What It’s About: Produced by the Page Society, this podcast explores the evolving role of the Chief Communications Officer. From driving cultural change to leading corporate purpose initiatives, each episode provides a lens into how CCOs shape their organizations.
Why Listen: Perfect for those looking to understand the CCO’s role in fostering transformation and improving reputation management.
Episode to Start With: Barbie Unboxed, featuring Mattel’s EVP of Corp Comms, Catherine Frymark
What It’s About: Jason Mudd, of Axia PR, shares strategies to help communications leaders enhance brand reputation and maximize PR effectiveness. This podcast combines practical advice with expert interviews to keep listeners “on top of PR” trends and innovations. Guests have included executives from Disney, Wells Fargo, Tyson Foods and more.
Why Listen: A hands-on approach with actionable tips makes it invaluable for corporate communication professionals.
Episode to Start With:Â Crisis Lessons Learned from Southwest Airlines
What It’s About: Dallas-based PR agency founder Crayton Webb dives into the nuances of building, bolstering, and sometimes repairing a brand’s reputation. Featuring CEOs, PR experts, and media pros, the podcast offers insights into what it takes to succeed in the public eye.
Why Listen: Reputation is a critical tool for growth, and this podcast emphasizes its importance with practical advice and case studies.
Episode to Start With: Shaping Global Corporate Reputation and Social Impact
What It’s About: Hosted by Gini Dietrich, founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communications firm, this podcast focuses on the convergence of PR, marketing, and communications. It challenges traditional industry silos, encouraging collaboration to grow organizations effectively.
Why Listen: The engaging podcast empowers communicators to embrace change and unite disciplines for better results.
Episode to Start With: Winning Your Seat at the Strategic Table
What It’s About: Nick Westergaard, author of Brand Now and Get Scrappy, interviews marketing and communication thought leaders about storytelling and brand building. Featuring names from Adobe, Ben & Jerry’s, Mastercard and Whole Foods, this podcast is a rich resource for crafting stronger narratives.
Why Listen: Insightful and varied, it explores real-world branding challenges and creative solutions.
Episode to Start With: Measuring Your Brand Influence
What It’s About: Hosted by Instinctif Partners, this podcast is tailored for corporate affairs leaders. Episodes feature experts who have harnessed the power of strategic influence in shaping corporate narratives and boosting organizational success. It uncovers the strategies, tactics, and mindset required to navigate the complex web of corporate affairs and communications.
Why Listen: Through in-depth interviews and engaging discussions, it provides an inside look at corporate communications strategies that drive results.
Episode to Start With: Inside the World of Corporate Affairs at Mars
What It’s About: In this acclaimed BBC podcast, crisis experts David Yelland and Simon Lewis analyze real-life PR disasters, discussing how they unfolded and what lessons can be learned. The podcast provides a behind-the-scenes look at handling crises in the spotlight. Yelland is the former editor of the Sun, and Lewis is a former trouble-shooter for the Queen and Gordon Brown, as well as for major corporations like NatWest, Vodafone and British Gas.
Why Listen: A unique perspective on crisis communication — and the biggest stories of the week — delivered by two of the best in the field.
Episode to Start With: Has Business Lost the Argument?
What It’s About: Hosted by Chris Willis, Axios HQ’s CMO, this podcast highlights the importance of impactful messaging. Each episode features executives, experts, and thought leaders — and the latest season (late 2024) takes a deep dive into corporate communications with insights from CCOs and communication leaders.
Why Listen: Each episode blends actionable insights with fun and inspiring discussions.
Episode to Start With: The Power of Messaging
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