Caliber’s ongoing research reveals that, of 11 key Brand and Reputation drivers, Authenticity is the most critical factor influencing stakeholder opinions in the UK.
This ranking is based on 11,589 responses from a representative sample of the British population, showcasing which FTSE 50 companies in the UK are most trusted to deliver on their promises.
Here are the companies leading the pack in the FTSE Index for Authenticity. Download the full ranking to see how other companies in the index are performing and to learn more about how these rankings are conducted.
1.
Reckitt
70
11%
2.
Associated Brittish Foods
70
17%
3.
Standard Chartered
70
23%
4.
Rentokil Initial
69
29%
5.
Rolls-Royce Holdings
69
39%
Interviews conducted so far, with thousands added every day
Companies monitored worldwide, including largest players across all sectors
Countries in which we track perceptions of different companies and industries
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