US Fortune 50* Index

Brand Governance Score Ranking (2024)

Caliber’s ongoing research reveals that, of 11 key Brand and Reputation drivers, Governance is the most critical factor influencing stakeholder opinions in the United States.

This ranking is based on 19,035 responses from a representative sample of the American population, showcasing which Fortune 50 companies in the United States are seen as the most ethical in how they conduct their business.

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TOP 5 IN US FORTUNE 50 INDEX

Brand Governance Score Ranking (2024)

Here are the companies leading the pack in the Fortune Index for Governance. Download the full ranking to see how other companies in the index are performing and to learn more about how these rankings are conducted.

NR
COMPANY
GOVERNANCE SCORE
(The COMPANY is ethical in the way it conducts business)
FAMILIARITY SCORE
(% of respondents who have qualified knowledge about the COMPANY)

1.

Costco

74

74%

2.

The Home Depot

74

85%

3.

FedEx

73

89%

4.

Lowe’s

72

85%

5.

McKesson

71

12%

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Interviews conducted so far, with thousands added every day

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Companies monitored worldwide, including largest players across all sectors

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Countries in which we track perceptions of different companies and industries